Toyota Rwanda Hosts Successful “Test Drive Day” to Promote Driving Culture

Toyota Rwanda took a bold step toward cultivating a stronger automotive culture in the country by hosting a dynamic “Test Drive Day” at Tugende Bike Café. The event, held on Saturday, July 19th, attracted a large crowd of car enthusiasts, families, and curious first-time drivers, all eager to experience the thrill of driving Toyota’s latest models.

The initiative aimed to build a “Test Drive” culture in Rwanda, encouraging customers to engage directly with the vehicles before making purchasing decisions. Over 200 test drives were conducted throughout the day, showcasing the performance, comfort, and innovation of Toyota’s most popular models, including:

• Toyota Prado
• Hilux
• Fortuner
• Rush
• C-Cross Hybrid
• S-Cross

A major highlight of the event was the exclusive display of the latest C-Cross HEV (Hybrid Electric Vehicle), drawing attention for its sleek design and eco-friendly performance. Toyota also used the opportunity to educate customers on the importance of genuine parts, with a dedicated display of anti-counterfeit components and awareness materials.

“This event was more than just a test drive—it was about building trust, creating memorable experiences, and helping Rwandans make informed decisions about their mobility,” said a Toyota Rwanda representative.

The event was a resounding success, reinforcing Toyota’s commitment to innovation, customer engagement, and sustainable mobility in Rwanda.