Toyota Rwanda Ignites 4x4 Passion with Exclusive Test Drive Experience

Toyota Rwanda brought the thrill of off-road adventure to life with a special 4x4 Test Drive Experience held at Atelier du Vin on Saturday, September 13. The event was designed to promote a test drive culture in Rwanda while showcasing the unmatched power and performance of Toyota’s 4x4 lineup.

The event offered participants a unique opportunity to test drive top-tier 4x4 models—including the Toyota Prado, Fortuner, and both manual and automatic variants of the Hilux—on a specially designed test track that simulated real off-road conditions.

A total of 76 drivers took part in the experience, gaining firsthand insight into the capabilities, comfort, and reliability that define Toyota’s 4x4 vehicles.

Beyond the driving experience, the event served as a platform to connect with both new and existing customers, while also educating attendees on the power and versatility of Toyota’s 4x4 technology.

“This event was about more than just driving—it was about building confidence, creating connections, and showing Rwandans what Toyota 4x4s are truly capable of,” said a Toyota Rwanda representative.

Toyota Rwanda continues to lead the way in customer engagement and automotive innovation, with a strong focus on delivering experiences that resonate with the local market.