Toyota Rwanda Strengthens Brand Visibility at Gikondo Expo 2025

Toyota Rwanda successfully concluded a 20-day brand visibility campaign at the Gikondo Expo Site, running from Tuesday, July 29 to Sunday, August 17, 2025. The initiative was part of Toyota’s ongoing efforts to enhance company visibility and deepen engagement with Rwandan customers.

Positioned at a strategic location within the expo grounds, Toyota Rwanda attracted significant foot traffic by showcasing two demo vehicles throughout the period, allowing visitors to explore the brand’s latest innovations up close.

In addition to the vehicle displays, the Toyota team actively educated attendees on the importance of genuine parts and shared insights from their ongoing customer awareness campaigns. This educational approach not only reinforced Toyota’s commitment to quality and safety but also empowered customers to make informed decisions about vehicle maintenance and ownership.

“Our presence at the Gikondo Expo was about more than visibility—it was about building trust, educating our customers, and reinforcing Toyota’s leadership in the Rwandan automotive market.”

Toyota Rwanda continues to invest in initiatives that bring the brand closer to the people, ensuring that every interaction reflects the company’s values of quality, reliability, and customer-first service.